As an active participant in the “fintwit” (or finance Twitter) community, Caleb saw several people that he follows using YCharts’ visuals and data in their social posts, blogs and podcasts. Convinced by the significant uptake in YCharts amongst his peers, he investigated further and he activated accounts for his team to learn more about how YCharts could improve workflows at Investopedia. After digging into the tools, he was pleased to see the depth of the platform’s data and noted that it could give his readers a more informed perspective on how to evaluate a company during earnings season.

“When you’re looking at a company, a price chart simply isn’t going to cut it,” Caleb shared. “The key operational metrics that are important to individual companies are nuanced. For example, data points that are important to Netflix are very different than Apple. YCharts allows my team to quickly access those metrics.”

And with better, data driven analysis, Investopedia is finding greater success in answering reader questions. Team

-wide access to YCharts enables Investopedia’s editorial team to better communicate with readers and has increased engagement amongst its community.

“There’s nothing more rewarding than to take a reader's question, do some research on YCharts and come back to them with the insights that we found,” Caleb added.

Whenever volatility returns to the market, Investopedia uses YCharts to provide a more wellrounded analysis of company earnings during market events like the US-China trade war or the coronavirus crisis. Using the YCharts Stock Screener, Investopedia can identify which companies are most impacted and provide readers with perspectives on their operations during downturns.

“As companies report [earnings] during the throes of the coronavirus crisis, we aim to educate investors on the importance of companies being transparent about the state of their business so there are no surprises,” said Caleb.